Forever Direct EU navigates complex EU compliance with PRIMS
One single regulatory source of truth for both EU and US
The USA-based R&D experts access PRIMS directly, uploading documentation, reviewing compliance gaps, and receiving immediate feedback.
Effortless EU PIF generation for global products
Fast and accurate, fully compliant EU PIFs, from USA-developed formulas and labels.
Integrated expert support
Seamless end-to-end solution and a peace of mind that product’s compliance and safety is warranted by reliable experts.
Forever Direct EU B.V., the official importer and distributor of Forever Living Products across the European Union, is responsible for ensuring that a vast portfolio of globally manufactured cosmetics meets the EU’s stringent regulatory standards. For years, the team at Forever Direct faced the enormous challenge of translating US-compliant products into fully compliant EU cosmetics dossiers; often under tight timelines, shifting regulatory landscapes, and increasing ingredient scrutiny. The following article was written with the contribution of Niels Hommel, the Managing Director of Forever Living.
From global imports to local compliance: a strategic digital transformation
“We’re not the manufacturer, yet we are fully accountable for EU product compliance and safety. With products developed outside the EU, this becomes a daily regulatory puzzle.”
Before implementing PRIMS, managing regulatory requirements across such a diverse international portfolio required complex coordination and deep expertise in EU cosmetic regulation. Creating complete Product Information Files (PIFs), staying ahead of regulatory changes, and conducting impact analysis for new restrictions were all time- and resource-intensive processes.
Game-changer for importers
PRIMS became the solution that transformed Forever compliance management. The team gained not just a digital tool, but an integrated platform combining powerful automation with expert support.
“With PRIMS, we finally had a system that understands the unique position of importers like us; accountable for safety, but often one step removed from product development.”
A major turning point came when PRIMS enabled direct collaboration with Forever Living Products’ R&D team in the USA. Today, both teams share a single regulatory source of truth. The USA-based R&D experts access PRIMS directly, uploading documentation, reviewing compliance gaps, and receiving immediate feedback on missing, incomplete, or non-compliant data.
“It eliminated endless back-and-forth via email. Now everyone works in the same environment, in real time.”
This transatlantic alignment has unlocked massive efficiency gains, reduced delays, and built a proactive compliance culture across borders and time zones.
Key PRIMS features empowering Forever Direct’s regulatory team
Effortless EU PIF generation for global products
Creating fully compliant EU PIFs, from USA-developed formulas and labels, became drastically faster and more accurate, thanks to PRIMS’ automated processes and compliance dashboards.
Real-time collaboration with USA R&D
By giving the US R&D team direct access to PRIMS, Forever Direct ensures that everyone sees the same compliance picture. Gaps are visible instantly, data can be uploaded directly, and rework is dramatically reduced. For packaging development, the USA team can directly extract the full regulatory EU label content for artwork design and label printing.
Regulatory intelligence & impact analysis
PRIMS enables Forever Direct to anticipate changes in EU law, such as upcoming ingredient restrictions (e.g., microplastics, formaldehyde releasers, extended allergens), and instantly assess which products are impacted. This supports timely reformulation or relabelling decisions, avoiding last-minute regulatory risks.
Integrated expert support from TRC
Through PRIMS, Forever Direct also benefits from embedded regulatory services provided by The Regulatory Company (TRC), including safety assessments, regulatory guidance, and Responsible Person services. This creates a seamless end-to-end solution and a peace of mind that our product’s compliance and safety is warranted by reliable experts.

Business value delivered
By adopting PRIMS, Forever Direct has turned regulatory pressure into an operational advantage:
• Reduced time-to-market for newly imported cosmetics
• Seamless coordination between the EU importer and USA-based manufacturer
• Increased confidence in navigating complex regulatory requirements with the assurance that our products will stan up to strictest scrutiny.
• Minimized compliance risk, even for high-stakes ingredients under evolving scrutiny
“PRIMS empowers us to stay in control. We don’t just react to regulatory changes, we plan ahead.”
A must-have for cosmetic importers
For any EU or US-based importer managing non-EU manufactured cosmetics, PRIMS is more than a digital compliance system; it is a strategic tool that unites regulatory insight, automation, and expert services in one place.
“If you’re an importer navigating the complexity of EU compliance for global products – PRIMS is the partner you need.”
